The Selling Process With Kristin

Kristin’s Guide to Selling Your Home (at least a partial guide, I can’t give away all my secrets)

Prep Your Home For Sale

As the old saying goes – You never get a second chance to make a first impression.  Nothing applies more to getting your home ready for sale than this saying.  Taking the time to prepare your home is hard work, but you’ll come out ahead in the long run and reap the rewards in your bank account.

How can Kristin Help?

She’ll tell you what others won’t.  She’ll give you frank advice on what you can do to get top dollar for your home.  And yes, that might mean telling you something that you don’t want to hear.  Maybe Fido doesn’t quite smell the best or that bright pink wall really does need to be painted.

She has relationships with an extensive network of home professionals and can hook you up with cleaners, painters, plumbers, electricians, contractors and more.


Your home is only worth what a Buyer is willing to pay, but the right pricing strategy can mean the difference between how much money is left in your pocket and how much is left on the table.

How can Kristin help?

She knows the market and comparable sales.  She lives and breathes the Des Moines area real estate – when she’s not out looking at properties with clients, she’s doing it herself.

She physically sees all your competition before and during the listing so she can price your home accordingly.

She knows what sells, what doesn’t and why.


Contrary to what some agents will have you believe, there’s a lot more to marketing your home than just putting it on the MLS – at least there is if you want to get top dollar. When it comes to reaching Buyers, an ideal marketing plan should involve:

Identifying your ideal buyer

Marketing materials that resonate with your ideal buyer

Looking good and being found online

Exposing your home to buyers who don’t even know they are buyers yet

How can Kristin help?

She doesn’t market homes like everyone else.  She takes the best of traditional advertising and combines it with proven digital and social advertising.

MLS (multiple listing service).  Getting your home exposed to over 2000 other agents in the greater Des Moines area which in turn exposes your home to their clients.  92% of buyers find their homes online, so if they’re not finding yours, you’re in trouble.

She hires a professional photographer to take photos of your home to make it look so good online that people can’t wait to see it in person.  At no cost to you!

She doesn’t just market your home, she markets your neighborhood.

She uses a comprehensive digital and social marketing plan allowing Buyers to find you online, in the places where they’re already spending their online time.  Your home will be at the top of all the major search engines and real estate sites – Zillow, RE/MAX,, Trulia, Yahoo Real Estate, and MSN Real Estate.

She uses video, drone footage and virtual tours to help potential Buyers experience your home, helping it stand out in the crowd and get the attention it deserves.

Showing Your Home to Buyers

Your home is ready, the price is right, the marketing has worked and the Buyers are ready to see it.

How can Kristin help?

She uses open houses to sell your property.  Her only goal is to sell YOUR home.

She solicits feedback from all agents who show your home so she can gauge how buyers are reacting to it.

She provides status reports to you about your home – how many showings, the feedback from the showings, how the market has adjusted since you’ve been listed.

Offer Time!

Your hard work has paid off and you’re getting an offer.  Here is what to expect.

Negotiating is a fine art, and if you’ve chosen your agent wisely, they’ll provide solid advice and guidance to get you the price you want. The final price decisions when selling your home are always yours to make, but it helps to have a strategic negotiator on your side.

How can Kristin help?

Let’s just be honest here – Kristin kicks-ass at negotiating.  This is her business – living and breathing real estate.  She does it full time for a living.  There’s a reason she sells OVER 50 homes every year and it isn’t just luck.  Basically, kick-ass negotiating is her business and… business is good!

She’ll negotiate on your behalf as if she is selling her own home.  She won’t be bullied or pressure you into making a move you’re not comfortable with.

She knows the legal agreements like the back of her hand.  Remember, she has done this a time or two (or fifty plus per year).  She’ll help decipher the fine print and take the mystery out of the closing process.  She’ll do everything she can to make the closing as smooth and painless as possible.

Ask me ANY question about listing and selling your home or property. Or request a free consultation on how I would customize a marketing plan for your home in Ankeny, Des Moines, Clive, Grimes, Johnston, Urbandale, Waukee or West Des Moines! There’s no obligation, and I promise I will get back to you quickly.